York City Supporters Trust (YCST) is proud to announce the launch of the YCFC Business Directory. This initiative aims to create a robust network of local businesses that support the growth and prosperity of both the club and the broader York community by providing a direct link between local business and the club’s amazing support.

Business Directory Mission Statement

The mission of York City Supporters Trust is to champion the heartbeat of York City Football Club: our community. Through the YCFC Business Directory, we want to empower and connect fans to businesses that support the growth of our beloved club. Together, we are not just businesses and fans, but a united force driving prosperity and passion throughout our city.

Why York City Supporters Trust?

The York City Supporters Trust is uniquely positioned to run the local business directory because we are deeply rooted in the community. As local people and passionate fans of York City Football Club, we have a personal stake in the success and growth of our club and city. Working closely with the football club, we can bring the extensive reach of the club to the local business community, amplifying their visibility and impact. This project will place York businesses at the heart of our club’s growth, ensuring that as the club thrives on the national stage, it takes with it the local community. By joining the directory, businesses align themselves with a trusted organisation dedicated to fostering strong community ties and promoting local success.

Benefits for Businesses

By joining the YCFC Business Directory, businesses gain unparalleled exposure to a broad and engaged audience connected to both the Football Club and the Supporters Trust.

York City Football Club boasts an impressive reach with over 1.4 million website visitors, nearly half a million users, and a robust social media following of 178,600. Additionally, the club has an email database of 19,000 subscribers, ensuring extensive visibility for your business. Their email data includes 12.6K contacts with a remarkable 40.3% open rate, with 41% of these contacts actively engaged

The York City Supporters Trust further amplifies this reach with over 4,115 social media followers and a powerful base of over 1,000 members determined to support local businesses. By becoming part of this directory, businesses not only support the club but also tap into a network that can significantly boost their visibility and customer base.

Businesses signing up for the YCFC Business Directory can choose from two packages:

Standard Directory Listing £150

·      Inclusion in the YCFC Business Directory.

·      Distribution of the directory via the club and Supporters Trust.

·      Window/van sticker confirming membership.

·      Access to monthly networking events, including talks.

·      Discounts on YCST ticketed events.

·      Right to use the YCFC Business Directory logo on websites and media.

Premium Directory Listing £225

·      All benefits of the Standard Listing.

·      Featured listing status.

·      One post on Trust social media (per season).

·      One post on the Club social media (per season).

·      Private Q&A session with the manager and club directors.

Both packages can be purchased with an automatic renewal in a year’s time.

Join The Directory Today

The YCFC Business Directory is now open for business listings. To sign up or learn more, please visit https://www.ycst.org.uk/business-directory/ .

Together, let’s empower our community and our club. Join the York City Supporters Trust Business Directory today and be a part of the united force driving prosperity and passion throughout York.

Role of Supporters

Supporters play a crucial part in making this initiative a success:

1. Support Local Business Directory Members: By choosing to shop, dine, or hire services from businesses listed in the directory, you are not only getting great products and services but also supporting fellow York City Supporters. Every purchase you make supports the businesses that are backing York City FC, creating a stronger, more vibrant community for all of us.

2. Spread the Word: Tell your favourite local businesses about the YCFC Business Directory and encourage them to join. By being part of this directory, businesses can connect with more passionate York City FC fans, gain new customers, and show their support for the club and the community. The more businesses that join, the stronger our community network becomes.

By supporting these businesses, you are not just helping them thrive; you are also contributing to the success and growth of York City Football Club. Together, we can make a real difference. We will keep fans and members informed about new businesses joining the directory and the latest updates through our regular communications. This way, you can stay engaged with the businesses that support our club and make the most out of your involvement in our growing community.

View the businesses that have joined the YCFC Business Directory here https://www.ycst.org.uk/business-directory/